The most effective thing in design is good design


"The point of an effective interface, whether for a computer or a doorknob, must begin with an analysis of what a person is trying to do rather than with a metaphor or a notion of what the screen should display."

The Psychology of Everyday Things , Donald Norman

(In other words, what do you want the viewer to do. Consider the practicality.)



"Rid yourself of the feeling that art has nothing to do with reality, and is not sturdy enough to help us face up to it!"

- Irwin Piscator


"Run away said the little bird.

Humankind cannot bear too much reality."

- T.S. Elliott


"Every artist's strictly illimitable country is himself"

- e.e.cummings

"When I design a product, I think of my program as giving a performance for its users."

    "Elements of Friendly Software"

Paul Heckel


"…But he is obviously fascinated by everything. I have seen him pick up a stone from the ground and examine it with the deepest interest, turn it and twist it, and finally pocket it, as though it were a rarity. And everything seems to fascinate him. Is he a lunatic? An enviable lunatic! One for whom a pebble has value must be surrounded by treasures wherever he goes."

- Par Lagerkvist - The Dwarf (© 1945)
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