"Type design moves at a pace
of the most conservative reader. The good type designer therefore
realizes that, for a new font to be successful, it has to be so
good that very few recognize its novelty. If readers do not notice
the consumate reticence and rare discipline of a new type, it is
probably a good letter."
(Stanley Morison - designer of Times
New Roman(1932) for the London Times NewsPaper)