Writing,Design & Art Direction for New Media                                                        hersh jacob

 

 

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Objectives:

 

             a clear understanding of the structure and potential of digital media

 

             the art of non-linear thinking and telling the story in a non-traditional way

             storyboarding, flow charts & protocols

 

             content development and interactivity

 

             clarity in writing and design concepts

 

 

Some Topics Discussed:

 

             adaptation of literature & story development

 

             computer as theatre

 

             design and typographic techniques

 

             cookies, bells and whistles

 

            the team

           

            meetings, blue sky, tasking

 

 

Outcomes:      

             development and production skills for newMedia     

 

Evaluation:

             5 assignments             45%

             final project                65%

 

note: all assignments and final project must be submitted on time to be accepted

 

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history

 

            introduction/overview of course

                        discussion: expression through media

 

 

            assignment:  1st question - who am I?  why am I Here?  what do i Want? 

                       

adaptation

 

            RESEARCH               theatre&evolution

            STORYTELLING        "Jek mit a Binstuck"

            DOCUMENTARIES  structure

 

            discussion: how to develop and interpret existing material to interactive medium       

 

Adaptation:   Play                 Laurel

 

                        Novel               Piscator

 

NEW DIRECTIONS?!           Brecht/epic

 

newMedia

 

            presentations

 

            nonanthropromorphic design and structure

           

            Discussion - the web: structure of the web and digital media

 

            assignment:  outline final project for course 

 

organize project 1 on 1

 

thoughts: how to develop existing material to interactive medium - - expand story adaptation

                       

 

tools&techniques

 

            bells and whistles:  animations, audio clips and mpgs/avi's

                       

            discuss and outline PROJECTS

 

            organize project 1 on 1

 

preProduction planning + development

 

            storyBoards/flowcharts and structures

                        examination of animation in storyboard

                        view examples

                       

 

assignment-

Write short story based on images - impressionists/newsPaper clippings:  RANDOM

 

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content development

 

            nonlinear thinking and techniques in presentation of ideas

           

            the shortStory based on images           -people reading and reactions

                                                                        -talk about what/why/etc...

 

            discussion of story - how did you arrive at ....

            discuss image as catalyst, so, now image can spur content as does content dictate             image   together conspire "LOOK"

 

 

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design

 

non-arbitrary proportions of page and type area

discuss miltonGlaser & other designers/illustrators

 

typefaces:  deciding what&why

handout - this typeFace is changing your life

classifications -

            DECISIONS                          

NEEDS-yours - the clients

                                                                       

 

look&see fonts - bring in examples & match/name

           

            get opinionated

 

 

VIEW

 

cdRoms, DVD's and the web

1st week - browse, play, look - relax -

2nd week - same - but now, form opinions - what works, what doesn't,  why?

look - think - compare - form opinions/biases

 

 

present your projects to team + programmer

 

reality - parameters of the medium

 

            - explore structure and ideas - the programmer as designer of production/ function/                                                

 

applied

            workTime - lab and one on one

review

LOOKBACK&PONDER

 

detail past classes(review)&

            lookAt

                        TYPE and                    collect assignments -match That font

                        LayOut                        handout:  design - development processes

 

 

applied

            workTime

 

presentations of projects

                       

group input/discussion of projects as team

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Course Learning Outcomes:

 

            the primary objective of this course the participants are able to enter into the field with a clear understanding and skills to plan, develop and produce effective new media.

 

 

program outcomes:

 

apply to all relevant situations industry self-regulation practices, statutory obligations, CRTC regulations, and codes set out by the industry representative associations

 

ensure compliance with the regulatory and legal framework as it applies to the new media industry

 

adhere to all copyright regulations as they apply to the incorporation of appropriate graphical, musical selections into production content

 

recognize the influence of varied corporate cultures on new media content, while adhering to industry requirements of editorial, intellectual and commercial property  

 

apply knowledge of performance rights, clearances, and labour- management relations to new media productions

 

recognize the influence of varied corporate cultures on the production of new media productions

 

apply knowledge and understanding of the particular vocabulary of the work environment

 

accept and carry out assigned responsibilities in an organized and efficient manner

 

monitor current affairs, technological periodicals and identify production ideas

develop a profile of the target audience and the content that pertains to this audience

 

communicate with the client/public in a professional manner

demonstrate an understanding of the history, artistry and current industry trends of the new media business

 

research and prepare a clear self-marketing plan

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hersh jacob                                        writing for the web                                <hersh@pointlessArt.com>