Writing,Design & Art Direction for New Media hersh jacob
Objectives: a clear understanding of the structure and potential of digital media the art of non-linear thinking and telling the story in a non-traditional way storyboarding, flow charts & protocols content development and interactivity clarity in writing and design concepts Some Topics Discussed: adaptation of literature & story development computer as theatre design and typographic techniques cookies, bells and whistles the team
meetings, blue sky, tasking Outcomes: development and production skills for newMedia Evaluation: 5 assignments 45% final project 65% note: all assignments and final project must be
submitted on time to be accepted |
history introduction/overview of course discussion: expression through media assignment: 1st question - who am I? why am I Here? what do i Want?
adaptation
RESEARCH
theatre&evolution
STORYTELLING
"Jek mit a Binstuck"
DOCUMENTARIES structure discussion: how to develop and interpret existing material to interactive medium Adaptation: Play
Laurel
Novel
Piscator NEW DIRECTIONS?! Brecht/epic newMedia presentations nonanthropromorphic design and structure
Discussion - the web: structure of the web and digital media assignment: outline final project for course organize project 1 on 1 thoughts: how to develop existing material to interactive medium - - expand story adaptation
tools&techniques bells and whistles: animations, audio clips and mpgs/avi's
discuss and outline PROJECTS organize project 1 on 1 preProduction planning + development storyBoards/flowcharts and structures examination of animation in storyboard view examples
assignment- Write short story based on images - impressionists/newsPaper clippings: RANDOM |
content development nonlinear thinking and techniques in presentation of ideas
the shortStory based on images -people reading and reactions -talk about what/why/etc... discussion of story - how did you arrive at .... discuss image as catalyst, so, now image can spur content as does content dictate image together conspire "LOOK" |
design non-arbitrary proportions of page and type area discuss miltonGlaser & other designers/illustrators typefaces: deciding what&why handout - this typeFace is changing your life classifications - DECISIONS NEEDS-yours - the clients
look&see fonts - bring in examples & match/name
get opinionated VIEW
cdRoms, DVD's and the web 1st week - browse, play, look - relax - 2nd week - same - but now, form opinions - what works, what doesn't, why? look - think - compare - form opinions/biases present your projects to team + programmer reality - parameters of the medium - explore structure and ideas - the programmer as designer of production/ function/ |
applied workTime - lab and one on one review LOOKBACK&PONDER detail past classes(review)& lookAt TYPE and collect assignments -match That font LayOut handout: design - development processes applied workTime presentations of projects
group input/discussion of projects as team |
Course Learning Outcomes: the primary objective of this course the participants are able to enter into the field with a clear understanding and skills to plan, develop and produce effective new media. program outcomes: apply to all relevant situations industry self-regulation practices, statutory obligations, CRTC regulations, and codes set out by the industry representative associations ensure compliance with the regulatory and legal framework as it applies to the new media industry adhere to all copyright regulations as they apply to the incorporation of appropriate graphical, musical selections into production content recognize the influence of varied corporate cultures on new media content, while adhering to industry requirements of editorial, intellectual and commercial property apply knowledge of performance rights, clearances, and labour- management relations to new media productions recognize the influence of varied corporate cultures on the production of new media productions apply knowledge and understanding of the particular vocabulary of the work environment accept and carry out assigned responsibilities in an organized and efficient manner monitor current affairs, technological periodicals and identify production ideas develop a profile of the target audience and the content that pertains to this audience communicate with the client/public in a professional manner demonstrate an understanding of the history, artistry and current industry trends of the new media business research and prepare a clear self-marketing plan |
hersh jacob writing for the web <hersh@pointlessArt.com>