"Contrast is the most important element of all graphic design"

"Contrast is the most important element of all graphic design."
Jan Tschichold

Due to the Bauhaus in Dessau the style of advanced graphic design changed radically between 1928 and 1930.

Artists condemned the ornament and the purely decorative style which had dominated the poster throughout the Art nouveau to the Art Deco of the early twenties.

They sought a new earnestness and directness by using photography and practicing a very clear and simple typography.

One of the most prominent avantgarde poster designers was Jan Tschichold.